"Cruelty-free" is one of the most searched phrases in beauty, but it is easy to mix it up with similar labels. Here is what it means, how it differs from vegan, and how to shop with confidence.
What does cruelty-free makeup mean?
Cruelty-free makeup is makeup that is not tested on animals. The term describes how a product is developed, not what goes into it.
Is cruelty-free the same as vegan?
No. Vegan describes ingredients: a vegan product contains no animal-derived ingredients, such as beeswax or carmine. A product can be cruelty-free without being vegan, and the reverse is also possible. If both matter to you, check for each one separately.
How can I tell if a brand is cruelty-free?
- Look for a clear statement from the brand on its website, FAQ or packaging.
- Check for third-party certification. Independent programs, such as Leaping Bunny, audit brands and publish lists of approved companies.
- Read ingredient lists if vegan matters to you, since cruelty-free alone does not tell you about ingredients.
- Ask the brand. A brand that cares about this will answer clearly.
Is BIGHIZA cruelty-free?
Yes. BIGHIZA is a cruelty-free makeup brand. Ingredients vary by product, so check each product page for details or contact us with questions.
Build a cruelty-free makeup routine
Start with the basics: a true red or peachy nude cream lipstick, an ultra-fine eyebrow pencil for soft definition, and a sweep of matte powder blush. For more ideas, see The Five-Minute Makeup Routine.
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